BESPOKE BRANDING EXPERIENCE

BESPOKE Luxury BRANDING

Our Bespoke Branding Experience is a high-touch brand-building process with our creative team that incorporates brand psychology, human behavior, a comprehensive brand strategy and exceptional design. You’ll receive a full set of visual brand identity assets plus a Visual Identification System Guidebook to ensure you are in absolute aesthetic alignment.

10-12 weeks
Creative Workshop & Strategic Planning
Name Development (If Necessary)
Visual Brand Design Development of Unique & Custom Concepts
Moodboard, Font Curation, Color Palette & Ancillary Brand Elements
Brand Positioning Inclusive of Narrative, Competitors, Voice, Etc.
Full Package of Brand Marks in All Formats & Colors
Branding Visual Identification System Guidebook
Creative workshop with client
Brand research
Target audience profiles
Competitor brand audit
Creative brief development
3-4 Week Process
Presentation of Names
General Related Search for conflicts in Geography and/or related products
Trademark Search and Application is Not Included in Scope
Moodboard development, presentation & selection
Brand mark development
Presentation to client of 8-10 brand mark options
Subsequent presentations to include mark variations, submark, icon/favicon
Supporting design elements (patterns, marks, etc.)
Color palette development
Font curation and typography standards
Aesthetic & art direction for future creative pursuits (photography, videography, etc.)
Mockups of brand in live environments
Brand narrative
Development of tag line(s) if appropriate
Professional biography
Mission statement
Core values
Development of tag line(s) if appropriate
Target audience profiles/ideal customer personas
Brand voice
Target audience
Moodboard
Main brand mark & sub marks, including favicon
Usage requirements
Acceptable and improper usage guidelines
Color palette
Font curation
Mockups of brand in use for promotional materials
Brand Positioning & Copywriting Package