New Development Marketing

BRANDING & MARKETING FOR REAL ESTATE

Blending in is costing you more than you think.

In competitive markets, safe branding slows leasing, weakens perception, and erodes asset value. Standing out is no longer optional.

Development deserves better branding. We build it.

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Trusted By

Transforming properties

into destinations worth talking about.

AFMKTG is a branding and marketing firm built specifically for real estate development and hospitality, where elevated aesthetics, commercial strategy, and cultural relevance intersect.

We turn development visions into magnetic identities that command attention, premium pricing, and long-term value.

Strategic
Culturally fluent
Commercially sharp
And a pleasure to do business with.

We understand that in real estate and hospitality, a brand isn’t just a story- it’s an asset.

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SERVICES

From pre-development through lease-up or sell-out, we provide clarity, cohesion, and commercial impact.

Branding
Strategic positioning, naming, and identity systems for high-visibility developments.

Go-To-Market Strategy
Launch frameworks that support leasing or sales, and long-term asset value.

Social Media Management
Ongoing brand presence designed to convert attention into demand.

Environmental & Collateral Design
Signage and marketing assets that extend the brand into the physical world.

Explore Services

★ ★ ★ ★ ★

An Incredible Partner

I would like to take this opportunity to thank you for all of the hard work and dedication you have shown over the years. Your commitment to excellence, your availability, and your team-oriented approach have been invaluable in helping us achieve success as a brand. Every members' creativity and enthusiasm have been an inspiration to all of us, and I am truly thankful for the quality of service and dedication you have shown. Thank you for being an incredible partner.
— Andrea Marcor | Head of Marketing & Media Relations, Alpha Yachts
My strategy is in the right hands

Amber and her team have great focus and attention to detail. I feel like my marketing strategy is in the right hands and I love how they take the time to align to my goals and not deploy standardized strategy and cookie cutter tactics.
-Shannon Weinstein | Founder & Fractional CFO, Keep What you Earn
the best in the business

Amber, Madison and the entire team at AFMKTG have been absolutely incredible in managing our plastic surgery social media! Their expertise, creativity, and strategic approach have taken our online presence to the next level. From beautifully curated content to engaging captions and top-notch audience interaction, they have truly captured the essence of our brand.

If you're looking for a social media team that delivers results with professionalism and creativity, AFMKTG is the best in the business. Highly recommend!
-Dr. Paul Chasan | Ranch & Coast Plastic Surgery
cutting-edge marketing

Amber Frankhuizen took the lead in a holistic approach, literally holding our hands as a group. Amber’s agency is more than just real estate. She’s able to pull from different industries and make sure we’re deploying a cutting-edge marketing campaign.
— Russell Haley | President, CityMark
Immersive brand partnership

We’re extremely grateful to have worked with Amber and the incredible AFMKTG team, whose creative expertise and guidance exceeded all expectations. From relaunching our agency branding to directing a seamless, high-impact photoshoot, they led us through every detail with clarity, care, and excellence. If you're considering the annual immersion, do it—Amber maps out your entire brand with precision and ensures nothing gets overlooked.
- Lane Lepow, Sanam Ghaneeian & Logan Lockhart | Founders, Blosm Brands